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Level, or leveling is a mechanic of player progression. Two main types of levels exist in-game: character level, which have a major influence on availability of things in-game and gives overal booster to statistics and car level that is specific to each car and is counted based on the car parts used in all the cars in-game. Car level is an equivalent of gear level or item level from other online games.
Having a higher level (10, 20, 30 and 40) unlocks additional activities in the map. Having level 50 unlocks possibility to unlock platinum rewards from Missions and Skills. Each level also gains 1 Perk point (or a chance for two if the player have appropriate perk unlocked). Higher level also grants an overall boost to the cars owned.